Samsung event at Mobile World Congress

The South Korean giant will show off its newest smartphone, the Galaxy S7, and may even talk about its big push in virtual reality.

3rd & 7 37yd

Sarah Tew 2/21/2016 6:03:27 PM
seamus.byrne 2/21/2016 6:03:31 PM
Guys, guys, guys. It's starting!
Sarah Tew 2/21/2016 6:03:41 PM
Jessica Dolcourt 2/21/2016 6:03:45 PM
Andy Hoyle knows these things. He says it's called "Figure it out".
Sarah Tew 2/21/2016 6:03:54 PM
Shara Tibken 2/21/2016 6:03:56 PM
Ok! Embargoes have lifted. Check out all of our stories so far
Sarah Tew 2/21/2016 6:04:08 PM
Roger Cheng 2/21/2016 6:04:33 PM
I look like one happy camper with my Gear VR on. Too bad there's nothing to watch.
Shara Tibken 2/21/2016 6:04:41 PM
We're getting a couple phones and a VR camera
Shara Tibken 2/21/2016 6:04:52 PM
(announced today, that is)
Shara Tibken 2/21/2016 6:04:59 PM
Whoa. The cube is opening up
Shara Tibken 2/21/2016 6:05:10 PM
Literally unboxing the stage to thundering music and flashing lights
Shara Tibken 2/21/2016 6:05:16 PM
Gotta say the production value for this is intriguing
Jessica Dolcourt 2/21/2016 6:05:23 PM
This is what I was hoping would happen with the cube setup!
Shara Tibken 2/21/2016 6:05:37 PM
Very entertaining so far. Which is good. Because I've been to A LOT of these things
Jessica Dolcourt 2/21/2016 6:05:50 PM
It does look really cool, and Andy Hoyle is capturing all on video so we can rewatch it again and again..
Shara Tibken 2/21/2016 6:05:50 PM
Screens are rising up from the sides of the stage to have an open middle
Shara Tibken 2/21/2016 6:06:06 PM
Andy Hoyle: "That was the most literal Samsung Unpacked I've ever seen."
Shara Tibken 2/21/2016 6:06:16 PM
As we expected, DJ Koh is here to kick things off.
Shara Tibken 2/21/2016 6:06:25 PM
He's the new guy in charge of Samsung's mobile business
Jessica Dolcourt 2/21/2016 6:06:29 PM
This is like theater in the round. But Samsung, not Shakespeare.
Shara Tibken 2/21/2016 6:06:46 PM
It's still No. 1 in smartphones, but its share is falling. Had almost a third of the market a year ago. Now closer to 20%.
Shara Tibken 2/21/2016 6:07:26 PM
DJ Koh is telling us a little about himself. Said he took a job at Samsung to support his parents
Jessica Dolcourt 2/21/2016 6:07:40 PM
DJ is telling his personal Samsung story.
Shara Tibken 2/21/2016 6:07:49 PM
in 2007, he became the first person without an engineering degree to lead R&D.
Shara Tibken 2/21/2016 6:08:04 PM
He's basically making the case to us, the press and public, about why he's the right guy in charge
Shara Tibken 2/21/2016 6:08:28 PM
"From the start Samsung has devoted itself to providing value and joy to our customers," Koh says
Jessica Dolcourt 2/21/2016 6:08:42 PM
There really are a lot of people in this room. It's an effective setup.
Sarah Tew 2/21/2016 6:08:48 PM
Shara Tibken 2/21/2016 6:08:49 PM
Koh, 54, oversaw the creation of Knox security software and Samsung Pay, two of the company's more successful software products
Sarah Tew 2/21/2016 6:08:51 PM
Shara Tibken 2/21/2016 6:08:59 PM
The appointment suggests Samsung is renewing its focus on software and services, an area in which the company has struggled, as it seeks to revitalize its smartphone business.
Shara Tibken 2/21/2016 6:09:26 PM
"As president of Samsung's mobile division, I feel a big responsibility to hundreds of millions of people around the world," Koh says
Shara Tibken 2/21/2016 6:10:43 PM
Says will never presume to tell customers what they should want. That's a little bit of a dig at Apple. Steve Jobs famously said essentially that. And he was right. I don't think most consumers could have said they wanted a smartphone before it existed, but now try taking away someone's phone ...
Jessica Dolcourt 2/21/2016 6:11:07 PM
Not to be all hung up on the quadrilateral stage, but one effect of that is the audience being able to see the 8 telepromptors.
Shara Tibken 2/21/2016 6:11:08 PM
"We will show you a Galaxy that curves endlessly into an even better future," Koh says
Shara Tibken 2/21/2016 6:11:11 PM
Ok. We're putting on our Gear VRs
Sarah Tew 2/21/2016 6:11:13 PM
Jessica Dolcourt 2/21/2016 6:11:13 PM
GEAR VR TIME!
Shara Tibken 2/21/2016 6:11:17 PM
I have no idea how to do this and blog this.
Shara Tibken 2/21/2016 6:11:30 PM
Interesting
Jessica Dolcourt 2/21/2016 6:11:39 PM
Shara is going to attempt to type without looking
Shara Tibken 2/21/2016 6:11:43 PM
We're just being told our VR experience will begin shortly
Jessica Dolcourt 2/21/2016 6:11:44 PM
Don't try this at hme!
Shara Tibken 2/21/2016 6:11:56 PM
We're basically looking at a replica of this auditorium/stage