Samsung event at Mobile World Congress
The South Korean giant will show off its newest smartphone, the Galaxy S7, and may even talk about its big push in virtual reality.
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Sarah Tew 2/21/2016 6:03:27 PM
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seamus.byrne 2/21/2016 6:03:31 PMGuys, guys, guys. It's starting! -
Sarah Tew 2/21/2016 6:03:41 PM
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Jessica Dolcourt 2/21/2016 6:03:45 PMAndy Hoyle knows these things. He says it's called "Figure it out". -
Sarah Tew 2/21/2016 6:03:54 PM
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Shara Tibken 2/21/2016 6:03:56 PMOk! Embargoes have lifted. Check out all of our stories so far -
Sarah Tew 2/21/2016 6:04:08 PM
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Roger Cheng 2/21/2016 6:04:33 PMI look like one happy camper with my Gear VR on. Too bad there's nothing to watch. -
Shara Tibken 2/21/2016 6:04:41 PMWe're getting a couple phones and a VR camera
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Shara Tibken 2/21/2016 6:04:52 PM(announced today, that is)
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Shara Tibken 2/21/2016 6:04:59 PMWhoa. The cube is opening up
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Shara Tibken 2/21/2016 6:05:10 PMLiterally unboxing the stage to thundering music and flashing lights
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Shara Tibken 2/21/2016 6:05:16 PMGotta say the production value for this is intriguing
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Jessica Dolcourt 2/21/2016 6:05:23 PMThis is what I was hoping would happen with the cube setup!
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Shara Tibken 2/21/2016 6:05:37 PMVery entertaining so far. Which is good. Because I've been to A LOT of these things
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Jessica Dolcourt 2/21/2016 6:05:50 PMIt does look really cool, and Andy Hoyle is capturing all on video so we can rewatch it again and again..
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Shara Tibken 2/21/2016 6:05:50 PMScreens are rising up from the sides of the stage to have an open middle
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Shara Tibken 2/21/2016 6:06:06 PMAndy Hoyle: "That was the most literal Samsung Unpacked I've ever seen."
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Shara Tibken 2/21/2016 6:06:16 PMAs we expected, DJ Koh is here to kick things off.
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Shara Tibken 2/21/2016 6:06:25 PMHe's the new guy in charge of Samsung's mobile business
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Jessica Dolcourt 2/21/2016 6:06:29 PMThis is like theater in the round. But Samsung, not Shakespeare.
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Shara Tibken 2/21/2016 6:06:46 PMIt's still No. 1 in smartphones, but its share is falling. Had almost a third of the market a year ago. Now closer to 20%.
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Shara Tibken 2/21/2016 6:07:26 PMDJ Koh is telling us a little about himself. Said he took a job at Samsung to support his parents
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Jessica Dolcourt 2/21/2016 6:07:40 PMDJ is telling his personal Samsung story.
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Shara Tibken 2/21/2016 6:07:49 PMin 2007, he became the first person without an engineering degree to lead R&D.
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Shara Tibken 2/21/2016 6:08:04 PMHe's basically making the case to us, the press and public, about why he's the right guy in charge
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Shara Tibken 2/21/2016 6:08:28 PM"From the start Samsung has devoted itself to providing value and joy to our customers," Koh says
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Jessica Dolcourt 2/21/2016 6:08:42 PMThere really are a lot of people in this room. It's an effective setup.
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Sarah Tew 2/21/2016 6:08:48 PM
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Shara Tibken 2/21/2016 6:08:49 PMKoh, 54, oversaw the creation of Knox security software and Samsung Pay, two of the company's more successful software products
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Sarah Tew 2/21/2016 6:08:51 PM
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Shara Tibken 2/21/2016 6:08:59 PMThe appointment suggests Samsung is renewing its focus on software and services, an area in which the company has struggled, as it seeks to revitalize its smartphone business.
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Shara Tibken 2/21/2016 6:09:26 PM"As president of Samsung's mobile division, I feel a big responsibility to hundreds of millions of people around the world," Koh says
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Shara Tibken 2/21/2016 6:10:43 PMSays will never presume to tell customers what they should want. That's a little bit of a dig at Apple. Steve Jobs famously said essentially that. And he was right. I don't think most consumers could have said they wanted a smartphone before it existed, but now try taking away someone's phone ...
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Jessica Dolcourt 2/21/2016 6:11:07 PMNot to be all hung up on the quadrilateral stage, but one effect of that is the audience being able to see the 8 telepromptors.
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Shara Tibken 2/21/2016 6:11:08 PM"We will show you a Galaxy that curves endlessly into an even better future," Koh says
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Shara Tibken 2/21/2016 6:11:11 PMOk. We're putting on our Gear VRs
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Sarah Tew 2/21/2016 6:11:13 PM
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Jessica Dolcourt 2/21/2016 6:11:13 PMGEAR VR TIME!
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Shara Tibken 2/21/2016 6:11:17 PMI have no idea how to do this and blog this.
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Shara Tibken 2/21/2016 6:11:30 PMInteresting
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Jessica Dolcourt 2/21/2016 6:11:39 PMShara is going to attempt to type without looking
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Shara Tibken 2/21/2016 6:11:43 PMWe're just being told our VR experience will begin shortly
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Jessica Dolcourt 2/21/2016 6:11:44 PMDon't try this at hme!
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Shara Tibken 2/21/2016 6:11:56 PMWe're basically looking at a replica of this auditorium/stage
