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Samsung event at Mobile World Congress

The South Korean giant will show off its newest smartphone, the Galaxy S7, and may even talk about its big push in virtual reality.

  • Shara Tibken 2/21/2016 6:12:14 PM
    The sides of the cube are falling away, flying into the sky
  • Shara Tibken 2/21/2016 6:12:17 PM
    And so is the floor
  • Shara Tibken 2/21/2016 6:12:22 PM
    Lots of clapping
  • Shara Tibken 2/21/2016 6:12:36 PM
    Now the cube has turned into an ice cube. now a tunnel
  • Shara Tibken 2/21/2016 6:12:41 PM
    and now a phone
  • Shara Tibken 2/21/2016 6:12:50 PM
    Galaxy S7
  • Shara Tibken 2/21/2016 6:13:05 PM
    Pretty cool way to show a video, I've gotta say
  • Sarah Tew 2/21/2016 6:13:06 PM
  • Sarah Tew 2/21/2016 6:13:08 PM
  • Sarah Tew 2/21/2016 6:13:10 PM
  • Jessica Dolcourt 2/21/2016 6:13:11 PM
    From now on, all press conferences are going to be in virtual reality.
  • Sarah Tew 2/21/2016 6:13:12 PM
  • Shara Tibken 2/21/2016 6:13:16 PM
    Though I hope none of Barcelona's famous pickpockets are in here
  • Roger Cheng 2/21/2016 6:13:25 PM
    FYI, we're seeing the same thing you are, but just in VR.
  • Shara Tibken 2/21/2016 6:13:27 PM
    I'm sure not keeping an eye on my purse. haha
  • Shara Tibken 2/21/2016 6:13:41 PM
    Ok. I think that's done for now
  • Shara Tibken 2/21/2016 6:13:54 PM
    Tons of clapping
  • Shara Tibken 2/21/2016 6:13:56 PM
    And we're back!
  • Roger Cheng 2/21/2016 6:14:03 PM
    You have any doubt Samsung is serious about VR? That stunt was a statement piece.
  • Shara Tibken 2/21/2016 6:14:20 PM
    Galaxy S7 and S7 Edge are being shown by Koh
  • Shara Tibken 2/21/2016 6:14:58 PM
    SVP of product strategy, Justin Denison, is taking the stage
  • Sarah Tew 2/21/2016 6:15:00 PM
  • Shara Tibken 2/21/2016 6:15:01 PM
    He's based in the US
  • Sarah Tew 2/21/2016 6:15:01 PM
  • Shara Tibken 2/21/2016 6:15:09 PM
    We talked to him before the event to learn about the products
  • Jessica Dolcourt 2/21/2016 6:15:23 PM
    So, I can't emphasize enough the difference between watching something on a screen and watching in VR. I kept alternating between both states, and it really is one of those see-it-to-believe-it experiences.
  • Shara Tibken 2/21/2016 6:15:23 PM
    "We didn't just redesign these devices, we reimagined what they can do."
  • Shara Tibken 2/21/2016 6:15:33 PM
    "Our customers were the inspiration for every innovation."
  • Shara Tibken 2/21/2016 6:16:06 PM
    And now we have another video
  • Shara Tibken 2/21/2016 6:16:09 PM
    But not in VR this time. Bummer
  • Jessica Dolcourt 2/21/2016 6:16:55 PM
    I can never watch another video the same way.
  • Sarah Tew 2/21/2016 6:16:57 PM
  • Shara Tibken 2/21/2016 6:17:07 PM
    You can tell where the Samsung employees are sitting in the audience from the clapping
  • Jessica Dolcourt 2/21/2016 6:17:24 PM
    You can always tell who the partners and seat-fillers are based on where in the room the clapping comes from. Journalists don't clap. We type.
  • Shara Tibken 2/21/2016 6:17:32 PM
    Samsung spent months perfecting the process that brought metal and glass perfectly together from every angle, Denison says
  • Shara Tibken 2/21/2016 6:17:43 PM
    One change - on the back, the camera doesn't stick out as much anymore
  • Sarah Tew 2/21/2016 6:17:52 PM
  • Sarah Tew 2/21/2016 6:17:55 PM
  • Sarah Tew 2/21/2016 6:17:58 PM
  • Jessica Dolcourt 2/21/2016 6:18:02 PM
    Ok, lowdown on the look and feel: The S7 and S7 Edge look and feel almost exactly the same.
  • Sarah Tew 2/21/2016 6:18:03 PM
  • Shara Tibken 2/21/2016 6:18:06 PM
    "When you hold the S7 and the S7 Edge, they feel like they've always belonged there," Denison says
  • Sarah Tew 2/21/2016 6:18:07 PM
  • Jessica Dolcourt 2/21/2016 6:18:26 PM
    The S7 Edge is bigger than the S7, but the dimensions look the same. The S6 and S7 dimensions are almost identical, but the S7 is heavier.
  • Sarah Tew 2/21/2016 6:18:30 PM
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