Sony CES 2016 press conference
Sony sets the stage for the new year in tech with its big CES kickoff. Expect plenty of TVs, audio, cameras -- and maybe a bit more info on PlayStation VR.
3rd & 7 37yd
3rd & 7 37yd
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Roger Cheng 1/6/2016 1:04:43 AMThere's a need to demonstrate what we do matters, he says. Every new innovation should create value and connect with you at an emotional level.
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Josh Miller 1/6/2016 1:04:48 AM
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Roger Cheng 1/6/2016 1:05:09 AMHirai with an update on Sony.
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David Katzmaier 1/6/2016 1:05:20 AMWondering about TVs? I have no links yet, but I'm sure we'll hear about them soon enough.
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Roger Cheng 1/6/2016 1:05:36 AMThe first driver of the future is choice. Sony has made a choice to make innovative products and services that integrate with each other and deliver emotional value, he says.
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David Katzmaier 1/6/2016 1:06:11 AMI'm not really following what he's saying, but that backdop is hella cool right?
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Roger Cheng 1/6/2016 1:06:16 AMIt's our choice not to pursue market share, but to create products that make a difference, he says.
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Roger Cheng 1/6/2016 1:06:30 AMNot sure that's a choice...
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Josh Miller 1/6/2016 1:06:45 AM
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Roger Cheng 1/6/2016 1:07:26 AMSony has been steadily achieving profitable growth since its fiscal year began in April, he says.
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Roger Cheng 1/6/2016 1:07:43 AMSony has spent decades building a recognized brand that's beloved and stands for something, he says.
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Roger Cheng 1/6/2016 1:08:02 AMFor many of you, S O N Y has been synonymous with quality and reliability, he says.
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Josh Miller 1/6/2016 1:08:12 AM
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Kent German 1/6/2016 1:08:14 AMFor live tweets from the Sony press conference and the rest of CES, follow our bloggers @dkatzmaier and @RogerWCheng.
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Roger Cheng 1/6/2016 1:08:15 AMHe also rattles off curiosity, playfulness and challenging the status quo.
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Roger Cheng 1/6/2016 1:08:39 AMThis is a particularly long preamble for a CES press conference.
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David Katzmaier 1/6/2016 1:08:41 AMI'm curious: what about the new products?
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Josh Miller 1/6/2016 1:08:58 AM
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Roger Cheng 1/6/2016 1:09:26 AMOur challenges are inspired by asking "what if" and "why not"? My question: "When?"
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David Katzmaier 1/6/2016 1:09:26 AM"What if?" they didn't actually anounce anything?
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David Katzmaier 1/6/2016 1:09:42 AMLOL Roger.
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David Katzmaier 1/6/2016 1:10:11 AMI'd like to be exposed to some announcements right about now.
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Josh Miller 1/6/2016 1:10:16 AM
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Roger Cheng 1/6/2016 1:10:39 AMOur entrepreneurial spirit is driving us to pursue new opportunities that will bring us closer to a future that will "wow" you even more, he says.
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David Katzmaier 1/6/2016 1:10:45 AMChallenge: reduce this preamble to tweet form.
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Roger Cheng 1/6/2016 1:10:50 AMOur passion to be enablers of creativity is another driver, he says.
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David Katzmaier 1/6/2016 1:11:31 AMCurious creative outpouring pursued through creative professional enthusiasts.
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Josh Miller 1/6/2016 1:11:49 AM
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Roger Cheng 1/6/2016 1:11:58 AMHey nice shot of Penn Station on the backdrop!
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David Katzmaier 1/6/2016 1:12:01 AMInnovation inspired devoted PLAYSTATION 4!!!
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David Katzmaier 1/6/2016 1:12:12 AMYay product!
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Roger Cheng 1/6/2016 1:12:21 AMHirai talks up the passionate Playstation gaming community.
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David Katzmaier 1/6/2016 1:12:44 AMWhen he said people love Sony, my first thought was "PS4."
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Roger Cheng 1/6/2016 1:12:51 AMPS4 sets the benchmark for collaboration of engineering, creativity and artistry.
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Josh Miller 1/6/2016 1:12:56 AM
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Roger Cheng 1/6/2016 1:13:03 AMPS4 has sold through more than 5.7M units this holiday season, he says.
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Roger Cheng 1/6/2016 1:13:13 AMIn total, it has sold 35.9M units worldwide.
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Roger Cheng 1/6/2016 1:13:36 AMThere is one slot machines for every eight residents in Las Vegas.
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David Katzmaier 1/6/2016 1:13:56 AMSafe to say PS4 has thoroughly outplayed Xbox One.
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Roger Cheng 1/6/2016 1:13:59 AMHe says there were 59 PS4s sold for every Las Vegas resident.
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Roger Cheng 1/6/2016 1:14:12 AMImpressive numbers, but I'd love to see how the Xbox One performed.
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Josh Miller 1/6/2016 1:14:54 AM
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Roger Cheng 1/6/2016 1:15:25 AMThe pieces are in place to build a stronger, better and more profitable Sony, he says. We'll be able to build more devices that move you, he adds.
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Josh Miller 1/6/2016 1:15:46 AM
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Roger Cheng 1/6/2016 1:16:19 AMAnd with that, Hirai thanks us and wraps up his opening note. It's time for some products.