Sony CES 2016 press conference
Sony sets the stage for the new year in tech with its big CES kickoff. Expect plenty of TVs, audio, cameras -- and maybe a bit more info on PlayStation VR.
3rd & 7 37yd
3rd & 7 37yd
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David Katzmaier 1/6/2016 1:50:36 AMSo not much new, just a nod to the synergy between Sony's 4K cameras and YouTube 4K streaming.
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Josh Miller 1/6/2016 1:50:52 AM
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Roger Cheng 1/6/2016 1:50:54 AMNow on to High Dynamic Range.
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Roger Cheng 1/6/2016 1:51:09 AMHDR TV is adopted by Amazon, Netflix and YouTube.
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David Katzmaier 1/6/2016 1:51:14 AMHDR TVs, in case you're curious, are being release by just about every TV maker.
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Roger Cheng 1/6/2016 1:51:22 AMSony will unveil its 4K HDR logo later this year (didn't they just do it?).
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Roger Cheng 1/6/2016 1:51:35 AMIt's supposed to guarantee a superior video experience.
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David Katzmaier 1/6/2016 1:51:36 AMA logo that spells out 4K makes sense.
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Josh Miller 1/6/2016 1:51:53 AM
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Roger Cheng 1/6/2016 1:51:55 AMSony announces its X93D series, which will carry the 4K HDR logo.
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Josh Miller 1/6/2016 1:52:04 AM
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Roger Cheng 1/6/2016 1:52:16 AMI don't know if 4K HDR spells it out for me. It seems more confusing actually.
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David Katzmaier 1/6/2016 1:52:23 AMFirst TV mentioned is the X93D series. Sony talks up its new edge-lit local dimming backlight that uses a slimmer design. It comes in a 55- and 65-inch size.
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Roger Cheng 1/6/2016 1:52:31 AMSony will bring more of its slim body into more televisions, Fasulo says.
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Josh Miller 1/6/2016 1:52:49 AM
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Roger Cheng 1/6/2016 1:52:53 AMFasulo says it's equally elegant from front or back.
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Josh Miller 1/6/2016 1:53:09 AM
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David Katzmaier 1/6/2016 1:53:15 AMThe sets are slim, but they don't say yet exactly how slim.
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Roger Cheng 1/6/2016 1:53:28 AMFasulo touts enhanced audio search with Android TV, which can speak in 40 languages.
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Josh Miller 1/6/2016 1:53:29 AM
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David Katzmaier 1/6/2016 1:53:43 AMSony is the only TV maker to build in Android TV, now that Sharp has dropped it.
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Roger Cheng 1/6/2016 1:53:50 AMWe continue to drive industry by taking it one step further with HDR, he says.
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Roger Cheng 1/6/2016 1:54:04 AMFasulo shows off a prototype "backlight master drive" tech. So more backlighting?
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Josh Miller 1/6/2016 1:54:16 AM
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Josh Miller 1/6/2016 1:54:26 AM
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Roger Cheng 1/6/2016 1:54:28 AMFasulo says it will result in deeper backs and crisper details on the screen. More realistic images.
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David Katzmaier 1/6/2016 1:54:33 AMSo, this is something new to me. Says it can hit 4000 nits, which is 4x what current TVs can produce.
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Roger Cheng 1/6/2016 1:54:35 AMThis is a Sony only tech, Fasulo touts.
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David Katzmaier 1/6/2016 1:55:04 AMOf course it's just a concept, and would be incredibly expensive if mass produced.
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Roger Cheng 1/6/2016 1:55:12 AMSony Pictures Home Entertainment will be launching Ultra, a new app to buy new 4K movies and TVs directly to Android-powered TVs.
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Josh Miller 1/6/2016 1:55:23 AM
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Roger Cheng 1/6/2016 1:55:31 AMIt's optimized for Bravia, Ultra is a premium service that brings Sony's high-quality content.
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Josh Miller 1/6/2016 1:55:33 AM
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Roger Cheng 1/6/2016 1:55:45 AMIt's a digital streaming experience with a wide selection of 4K movies and shows.
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Roger Cheng 1/6/2016 1:56:01 AMThere's the ability to watch Ultraviolet movies people already own, he says.
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David Katzmaier 1/6/2016 1:56:18 AMThis looks like the newest incarnation of Sony's old video service. A new 4K video streaming service is welcome, and the incorporation of UltraViolet is smart.
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Roger Cheng 1/6/2016 1:56:21 AMSony continues to listen to you and our pursuit to create better products, he says.
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Roger Cheng 1/6/2016 1:56:36 AMBack on the stage is CEO Kaz Hirai.
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Josh Miller 1/6/2016 1:57:00 AM
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Roger Cheng 1/6/2016 1:57:15 AMA Kaz and Fasulo Youtube channel? That'd be interesting...
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Roger Cheng 1/6/2016 1:57:36 AMI'm thrilled for all of you to get your hands on the products today, he says.
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Josh Miller 1/6/2016 1:58:48 AM
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David Katzmaier 1/6/2016 1:58:57 AMThe images we saw of Ultra showed Sony pictures titles. I'm curious whether 4K from other studios is available.
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David Katzmaier 1/6/2016 1:59:05 AMTime to find out!
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Roger Cheng 1/6/2016 1:59:18 AMWith that, Kaz wraps things up by reiterating the company's commitment to break from the norm.
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Roger Cheng 1/6/2016 1:59:26 AMAnd...one last video.
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Roger Cheng 1/6/2016 2:00:26 AMThe video is a compilation of PS4 video games.
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Josh Miller 1/6/2016 2:00:35 AM
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Roger Cheng 1/6/2016 2:00:35 AMOk, I guess Sony is taking a victory lap.
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Roger Cheng 1/6/2016 2:00:54 AMAh, now on to it's televisions. It's just a rundown of its various products.
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Roger Cheng 1/6/2016 2:01:14 AMOkay, that's it for the news.
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David Katzmaier 1/6/2016 2:01:24 AMThat wraps it up everyone. Thanks for tuning in!
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Kent German 1/6/2016 2:06:20 AMThanks for joining us, everyone! Our next live blog of Intel CEO Brian Krzanich's keynote begins at 6:30pm PT. Catch it here and follow all of CNET's CES coverage.