Sony IFA press conference
Live from the IFA show in Germany, Sony is showing off its latest new cameras, tablets, and TVs.
A live video stream of this event is available here.
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John Falcone 8/29/2012 3:05:17 PMSony releases first 4K TV: the 84-inch XBR-84X900: reviews.cnet.com
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John Falcone 8/29/2012 2:38:19 PMSony Xperia Tablet S announced; full details and photos: reviews.cnet.com
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Roger Cheng 8/29/2012 2:27:14 PM"This company cannot stand still. We are committed to accelerating our turnaround and business growth," he says.
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Roger Cheng 8/29/2012 2:27:43 PMThe three products announced today represent three key areas for Sony: games, mobile, and digital imaging.
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John Falcone 8/29/2012 2:28:11 PMHere's some of our earlier WonderBook coverage: reviews.cnet.com
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Roger Cheng 8/29/2012 2:28:20 PMHirai touts Wonderbook, which was shown off at Gamescom a few weeks ago (launches in Autumn).
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Roger Cheng 8/29/2012 2:28:37 PMWonderbook uses augmented reality via the Playstation Eye.
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stephen.shankland 8/29/2012 2:28:48 PM
Sony CEO Kazuo Hirai at the IFA conference
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Roger Cheng 8/29/2012 2:29:12 PMFirst Wonderbook title builds on PotterMore, JK Rowling's Harry Potter website. Wonderbook, Book of Spells, comes to life, Hirai says.
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John Falcone 8/29/2012 2:29:38 PMAgain, Wonderbook is old news -- already touted at E3 and Gamescom
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Roger Cheng 8/29/2012 2:30:09 PMHarry Potter fans will get a kick out of this.
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John Falcone 8/29/2012 2:30:39 PMInteresting to me that Wonderbook is so sedentary -- compared to the "active" jumping around w/ Wii and Kinect.
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Roger Cheng 8/29/2012 2:30:51 PMNow to mobile, and smartphones, tablets, and PCs. It's another core area that excites me, Hirai says.
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Roger Cheng 8/29/2012 2:31:28 PMHirai gives a shoutout to Sony Mobile CEO Kunimasa Suzuki.
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Roger Cheng 8/29/2012 2:31:53 PMHirai now talks up its Xperia smartphone products. The company launched its first Sony-branded phones earlier this year.
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Roger Cheng 8/29/2012 2:32:04 PMHirai says tablets will be brought under Xperia brand.
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Roger Cheng 8/29/2012 2:32:11 PMHirai announces Xperia Tablet S.
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Roger Cheng 8/29/2012 2:32:28 PMCrisp display, high quality sound, thinner body that's splash proof, he says.
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Roger Cheng 8/29/2012 2:32:52 PMThe Xperia Tablet S will get all sorts of accessories.
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Roger Cheng 8/29/2012 2:33:03 PMSony introducing three news phones. Xperia T, V, and J.
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Roger Cheng 8/29/2012 2:33:13 PMThey will be brought to market over the next few months.
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Roger Cheng 8/29/2012 2:33:29 PMTouts the distinctive look built on its "Arc" design, he says.
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Roger Cheng 8/29/2012 2:33:37 PMXperia T is the new global flagship model, he says.
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Roger Cheng 8/29/2012 2:33:46 PMHe touts the HD capabilities of the phone.
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Roger Cheng 8/29/2012 2:34:06 PMI can't get a close look at it via the video feed, but it looks a lot like other Android phones.
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Roger Cheng 8/29/2012 2:34:15 PMIt has a 4.6-inch displayed powered by its Sony Bravia engine.
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Roger Cheng 8/29/2012 2:34:25 PMHirai talks about the quick camera snap.
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stephen.shankland 8/29/2012 2:34:49 PM
Sony's Expera tablet
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Roger Cheng 8/29/2012 2:34:53 PMHirai says the phone will be able to connect to other devices with just one touch.
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Roger Cheng 8/29/2012 2:35:12 PMThis one-touch function uses NFC to connect an array of Sony devices by simply touching them together.
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stephen.shankland 8/29/2012 2:35:25 PM
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Roger Cheng 8/29/2012 2:35:27 PMNFC stands for near-field communication, and is the tech powering mobile payments, by the way.
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Roger Cheng 8/29/2012 2:36:11 PMCustomers who buy a new Xperia smartphone get a 60-day free trial of Music Unlimited service.
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stephen.shankland 8/29/2012 2:36:25 PM
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Roger Cheng 8/29/2012 2:36:33 PMAnnounces a new subscription tier called access, EUR4.99, which allows access to all music on PCs and PS3s.
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Roger Cheng 8/29/2012 2:36:48 PMNow on to the Xperia V - touts highest level of water resistance among its phones.
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Christopher MacManus 8/29/2012 2:36:57 PMSony's CEO Kaz Hirai mentioned that Music Unlimited had 16 million songs. That's an increase from 15 million last January.
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Roger Cheng 8/29/2012 2:37:03 PMXperia J - stylish design and standout screen size at a competitive price.
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Roger Cheng 8/29/2012 2:37:32 PMJames Bond will use the Xperia T in the next film, Skyfall.
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Roger Cheng 8/29/2012 2:37:48 PMTouting Bond, "these phones have a license to thrill," Hirai says.
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Roger Cheng 8/29/2012 2:38:19 PMNow a trailer for the new James Bond movie.
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Christopher MacManus 8/29/2012 2:38:45 PMCNET's David Katzmaier discovers a holder page for the 84" XBR 4K LED TV - store.sony.com
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Roger Cheng 8/29/2012 2:39:13 PMThe Xperia smartphone user interface has a simple and clean look, Hirai says.
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stephen.shankland 8/29/2012 2:39:36 PM
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Roger Cheng 8/29/2012 2:39:53 PMSony's media applications will be an integral part of Xperia phones, tablets, and Vaio PCs, Hirai says. It's a key step to offering an integrated experience across products.
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Roger Cheng 8/29/2012 2:40:00 PMNow on to Vaio.
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Roger Cheng 8/29/2012 2:40:19 PMYou no longer have to think twice about a laptop or tablet with Vaio Duo 11.
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John Falcone 8/29/2012 2:40:28 PMLooks like the Vaio rumor was true: news.cnet.com
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Roger Cheng 8/29/2012 2:40:34 PMVaio Duo 11 can go to slate from laptop.
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Roger Cheng 8/29/2012 2:41:07 PMThe Vaio Tap 20 is a 20-inch table-top PC. Multimedia to individual PC use.
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stephen.shankland 8/29/2012 2:41:15 PM
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Roger Cheng 8/29/2012 2:41:24 PMAll of the products have Sony's unique picture and sound tech, Hirai says.
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Roger Cheng 8/29/2012 2:41:38 PMHirai touts ClearAudio+ mode.
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Roger Cheng 8/29/2012 2:41:57 PMSays consumers will be able to listen to music and audio across the entire sound spectrum, he says.
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stephen.shankland 8/29/2012 2:41:59 PM
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Roger Cheng 8/29/2012 2:42:19 PMThe true value of products are unlocked when you buy multiple Sony products...trying to lock you into their ecosystem.
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stephen.shankland 8/29/2012 2:42:23 PM
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Roger Cheng 8/29/2012 2:43:20 PMSony announceds Playmemory Camera App - downloading apps directly to WiFi-enabled camera. You can add new features to camera even after the purchase.
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Roger Cheng 8/29/2012 2:43:29 PMSony Entertainment Network will offer these camera apps.
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Roger Cheng 8/29/2012 2:43:49 PMSony announces a new wearable camera, ideal for filming sports scenes like skydiving and skiing.
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Christopher MacManus 8/29/2012 2:43:56 PMAccording to David Katzmaier's discovery, the Sony 84" XBR 4K LED TV seems in line with our previously written post, confirming the 4K (3,840 x 2,160) resolution. It has 3D, Motionflow XR960, SimulView (allows gamers to only see their own player on the screen using 3D technology) Wi-Fi, edge-lit LED, 50 watt speakers.
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Roger Cheng 8/29/2012 2:44:12 PMThe wearable camera can be controlled by the smartphone, and can immediately be uploaded online when it's done.
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John Falcone 8/29/2012 3:06:01 PMOK, folks, that's a wrap. Thanks for joining us. Check out CNET.com and scroll down to see all of the stories/photos from Sony that we just posted, or use the links pinned above.