Sony IFA press conference | CNET
Want CNET to notify you of price drops and the latest stories?
No, thank you

Sony IFA press conference

Live from the IFA show in Germany, Sony is showing off its latest new cameras, tablets, and TVs.

A live video stream of this event is available here.
  • John Falcone 8/29/2012 3:05:17 PM
    Sony releases first 4K TV: the 84-inch XBR-84X900:
  • John Falcone 8/29/2012 2:38:19 PM
    Sony Xperia Tablet S announced; full details and photos:
  • Roger Cheng 8/29/2012 2:27:14 PM
    "This company cannot stand still. We are committed to accelerating our turnaround and business growth," he says.
  • Roger Cheng 8/29/2012 2:27:43 PM
    The three products announced today represent three key areas for Sony: games, mobile, and digital imaging.
  • John Falcone 8/29/2012 2:28:11 PM
    Here's some of our earlier WonderBook coverage:
  • Roger Cheng 8/29/2012 2:28:20 PM
    Hirai touts Wonderbook, which was shown off at Gamescom a few weeks ago (launches in Autumn).
  • Roger Cheng 8/29/2012 2:28:37 PM
    Wonderbook uses augmented reality via the Playstation Eye.
  • stephen.shankland 8/29/2012 2:28:48 PM

    Sony CEO Kazuo Hirai at the IFA conference

  • Roger Cheng 8/29/2012 2:29:12 PM
    First Wonderbook title builds on PotterMore, JK Rowling's Harry Potter website. Wonderbook, Book of Spells, comes to life, Hirai says.
  • John Falcone 8/29/2012 2:29:38 PM
    Again, Wonderbook is old news -- already touted at E3 and Gamescom
  • Roger Cheng 8/29/2012 2:30:09 PM
    Harry Potter fans will get a kick out of this.
  • John Falcone 8/29/2012 2:30:39 PM
    Interesting to me that Wonderbook is so sedentary -- compared to the "active" jumping around w/ Wii and Kinect.
  • Roger Cheng 8/29/2012 2:30:51 PM
    Now to mobile, and smartphones, tablets, and PCs. It's another core area that excites me, Hirai says.
  • Roger Cheng 8/29/2012 2:31:28 PM
    Hirai gives a shoutout to Sony Mobile CEO Kunimasa Suzuki.
  • Roger Cheng 8/29/2012 2:31:53 PM
    Hirai now talks up its Xperia smartphone products. The company launched its first Sony-branded phones earlier this year.
  • Roger Cheng 8/29/2012 2:32:04 PM
    Hirai says tablets will be brought under Xperia brand.
  • Roger Cheng 8/29/2012 2:32:11 PM
    Hirai announces Xperia Tablet S.
  • Roger Cheng 8/29/2012 2:32:28 PM
    Crisp display, high quality sound, thinner body that's splash proof, he says.
  • Roger Cheng 8/29/2012 2:32:52 PM
    The Xperia Tablet S will get all sorts of accessories.
  • Roger Cheng 8/29/2012 2:33:03 PM
    Sony introducing three news phones. Xperia T, V, and J.
  • Roger Cheng 8/29/2012 2:33:13 PM
    They will be brought to market over the next few months.
  • Roger Cheng 8/29/2012 2:33:29 PM
    Touts the distinctive look built on its "Arc" design, he says.
  • Roger Cheng 8/29/2012 2:33:37 PM
    Xperia T is the new global flagship model, he says.
  • Roger Cheng 8/29/2012 2:33:46 PM
    He touts the HD capabilities of the phone.
  • Roger Cheng 8/29/2012 2:34:06 PM
    I can't get a close look at it via the video feed, but it looks a lot like other Android phones.
  • Roger Cheng 8/29/2012 2:34:15 PM
    It has a 4.6-inch displayed powered by its Sony Bravia engine.
  • Roger Cheng 8/29/2012 2:34:25 PM
    Hirai talks about the quick camera snap.
  • stephen.shankland 8/29/2012 2:34:49 PM

    Sony's Expera tablet

  • Roger Cheng 8/29/2012 2:34:53 PM
    Hirai says the phone will be able to connect to other devices with just one touch.
  • Roger Cheng 8/29/2012 2:35:12 PM
    This one-touch function uses NFC to connect an array of Sony devices by simply touching them together.
  • stephen.shankland 8/29/2012 2:35:25 PM
  • Roger Cheng 8/29/2012 2:35:27 PM
    NFC stands for near-field communication, and is the tech powering mobile payments, by the way.
  • Roger Cheng 8/29/2012 2:36:11 PM
    Customers who buy a new Xperia smartphone get a 60-day free trial of Music Unlimited service.
  • stephen.shankland 8/29/2012 2:36:25 PM
  • Roger Cheng 8/29/2012 2:36:33 PM
    Announces a new subscription tier called access, EUR4.99, which allows access to all music on PCs and PS3s.
  • Roger Cheng 8/29/2012 2:36:48 PM
    Now on to the Xperia V - touts highest level of water resistance among its phones.
  • Christopher MacManus 8/29/2012 2:36:57 PM
    Sony's CEO Kaz Hirai mentioned that Music Unlimited had 16 million songs. That's an increase from 15 million last January.
  • Roger Cheng 8/29/2012 2:37:03 PM
    Xperia J - stylish design and standout screen size at a competitive price.
  • Roger Cheng 8/29/2012 2:37:32 PM
    James Bond will use the Xperia T in the next film, Skyfall.
  • Roger Cheng 8/29/2012 2:37:48 PM
    Touting Bond, "these phones have a license to thrill," Hirai says.
  • Roger Cheng 8/29/2012 2:38:19 PM
    Now a trailer for the new James Bond movie.
  • Christopher MacManus 8/29/2012 2:38:45 PM
    CNET's David Katzmaier discovers a holder page for the 84" XBR 4K LED TV -
  • Roger Cheng 8/29/2012 2:39:13 PM
    The Xperia smartphone user interface has a simple and clean look, Hirai says.
  • stephen.shankland 8/29/2012 2:39:36 PM
  • Roger Cheng 8/29/2012 2:39:53 PM
    Sony's media applications will be an integral part of Xperia phones, tablets, and Vaio PCs, Hirai says. It's a key step to offering an integrated experience across products.
  • Roger Cheng 8/29/2012 2:40:00 PM
    Now on to Vaio.
  • Roger Cheng 8/29/2012 2:40:19 PM
    You no longer have to think twice about a laptop or tablet with Vaio Duo 11.
  • John Falcone 8/29/2012 2:40:28 PM
    Looks like the Vaio rumor was true:
  • Roger Cheng 8/29/2012 2:40:34 PM
    Vaio Duo 11 can go to slate from laptop.
  • Roger Cheng 8/29/2012 2:41:07 PM
    The Vaio Tap 20 is a 20-inch table-top PC. Multimedia to individual PC use.
  • stephen.shankland 8/29/2012 2:41:15 PM
  • Roger Cheng 8/29/2012 2:41:24 PM
    All of the products have Sony's unique picture and sound tech, Hirai says.
  • Roger Cheng 8/29/2012 2:41:38 PM
    Hirai touts ClearAudio+ mode.
  • Roger Cheng 8/29/2012 2:41:57 PM
    Says consumers will be able to listen to music and audio across the entire sound spectrum, he says.
  • stephen.shankland 8/29/2012 2:41:59 PM
  • Roger Cheng 8/29/2012 2:42:19 PM
    The true value of products are unlocked when you buy multiple Sony products...trying to lock you into their ecosystem.
  • stephen.shankland 8/29/2012 2:42:23 PM
  • Roger Cheng 8/29/2012 2:43:20 PM
    Sony announceds Playmemory Camera App - downloading apps directly to WiFi-enabled camera. You can add new features to camera even after the purchase.
  • Roger Cheng 8/29/2012 2:43:29 PM
    Sony Entertainment Network will offer these camera apps.
  • Roger Cheng 8/29/2012 2:43:49 PM
    Sony announces a new wearable camera, ideal for filming sports scenes like skydiving and skiing.
  • Christopher MacManus 8/29/2012 2:43:56 PM
    According to David Katzmaier's discovery, the Sony 84" XBR 4K LED TV seems in line with our previously written post, confirming the 4K (3,840 x 2,160) resolution. It has 3D, Motionflow XR960, SimulView (allows gamers to only see their own player on the screen using 3D technology) Wi-Fi, edge-lit LED, 50 watt speakers.
  • Roger Cheng 8/29/2012 2:44:12 PM
    The wearable camera can be controlled by the smartphone, and can immediately be uploaded online when it's done.
  • John Falcone 8/29/2012 3:06:01 PM
    OK, folks, that's a wrap. Thanks for joining us. Check out and scroll down to see all of the stories/photos from Sony that we just posted, or use the links pinned above.
Powered by Platform for Live Reporting, Events, and Social Engagement