Sony IFA press conference | CNET

Sony IFA press conference

Live from the IFA show in Germany, Sony is showing off its latest new cameras, tablets, and TVs.

A live video stream of this event is available here.
  • John Falcone 8/29/2012 3:05:17 PM
    Sony releases first 4K TV: the 84-inch XBR-84X900:
  • John Falcone 8/29/2012 2:38:19 PM
    Sony Xperia Tablet S announced; full details and photos:
  • Roger Cheng 8/29/2012 2:27:14 PM
    "This company cannot stand still. We are committed to accelerating our turnaround and business growth," he says.
  • Roger Cheng 8/29/2012 2:27:43 PM
    The three products announced today represent three key areas for Sony: games, mobile, and digital imaging.
  • John Falcone 8/29/2012 2:28:11 PM
    Here's some of our earlier WonderBook coverage:
  • Roger Cheng 8/29/2012 2:28:20 PM
    Hirai touts Wonderbook, which was shown off at Gamescom a few weeks ago (launches in Autumn).
  • Roger Cheng 8/29/2012 2:28:37 PM
    Wonderbook uses augmented reality via the Playstation Eye.
  • stephen.shankland 8/29/2012 2:28:48 PM

    Sony CEO Kazuo Hirai at the IFA conference

  • Roger Cheng 8/29/2012 2:29:12 PM
    First Wonderbook title builds on PotterMore, JK Rowling's Harry Potter website. Wonderbook, Book of Spells, comes to life, Hirai says.
  • John Falcone 8/29/2012 2:29:38 PM
    Again, Wonderbook is old news -- already touted at E3 and Gamescom
  • Roger Cheng 8/29/2012 2:30:09 PM
    Harry Potter fans will get a kick out of this.
  • John Falcone 8/29/2012 2:30:39 PM
    Interesting to me that Wonderbook is so sedentary -- compared to the "active" jumping around w/ Wii and Kinect.
  • Roger Cheng 8/29/2012 2:30:51 PM
    Now to mobile, and smartphones, tablets, and PCs. It's another core area that excites me, Hirai says.
  • Roger Cheng 8/29/2012 2:31:28 PM
    Hirai gives a shoutout to Sony Mobile CEO Kunimasa Suzuki.
  • Roger Cheng 8/29/2012 2:31:53 PM
    Hirai now talks up its Xperia smartphone products. The company launched its first Sony-branded phones earlier this year.
  • Roger Cheng 8/29/2012 2:32:04 PM
    Hirai says tablets will be brought under Xperia brand.
  • Roger Cheng 8/29/2012 2:32:11 PM
    Hirai announces Xperia Tablet S.
  • Roger Cheng 8/29/2012 2:32:28 PM
    Crisp display, high quality sound, thinner body that's splash proof, he says.
  • Roger Cheng 8/29/2012 2:32:52 PM
    The Xperia Tablet S will get all sorts of accessories.
  • Roger Cheng 8/29/2012 2:33:03 PM
    Sony introducing three news phones. Xperia T, V, and J.
  • Roger Cheng 8/29/2012 2:33:13 PM
    They will be brought to market over the next few months.
  • Roger Cheng 8/29/2012 2:33:29 PM
    Touts the distinctive look built on its "Arc" design, he says.
  • Roger Cheng 8/29/2012 2:33:37 PM
    Xperia T is the new global flagship model, he says.
  • Roger Cheng 8/29/2012 2:33:46 PM
    He touts the HD capabilities of the phone.
  • Roger Cheng 8/29/2012 2:34:06 PM
    I can't get a close look at it via the video feed, but it looks a lot like other Android phones.
  • Roger Cheng 8/29/2012 2:34:15 PM
    It has a 4.6-inch displayed powered by its Sony Bravia engine.
  • Roger Cheng 8/29/2012 2:34:25 PM
    Hirai talks about the quick camera snap.
  • stephen.shankland 8/29/2012 2:34:49 PM

    Sony's Expera tablet

  • Roger Cheng 8/29/2012 2:34:53 PM
    Hirai says the phone will be able to connect to other devices with just one touch.
  • Roger Cheng 8/29/2012 2:35:12 PM
    This one-touch function uses NFC to connect an array of Sony devices by simply touching them together.
  • stephen.shankland 8/29/2012 2:35:25 PM
  • Roger Cheng 8/29/2012 2:35:27 PM
    NFC stands for near-field communication, and is the tech powering mobile payments, by the way.
  • Roger Cheng 8/29/2012 2:36:11 PM
    Customers who buy a new Xperia smartphone get a 60-day free trial of Music Unlimited service.
  • stephen.shankland 8/29/2012 2:36:25 PM
  • Roger Cheng 8/29/2012 2:36:33 PM
    Announces a new subscription tier called access, EUR4.99, which allows access to all music on PCs and PS3s.
  • Roger Cheng 8/29/2012 2:36:48 PM
    Now on to the Xperia V - touts highest level of water resistance among its phones.
  • Christopher MacManus 8/29/2012 2:36:57 PM
    Sony's CEO Kaz Hirai mentioned that Music Unlimited had 16 million songs. That's an increase from 15 million last January.
  • Roger Cheng 8/29/2012 2:37:03 PM
    Xperia J - stylish design and standout screen size at a competitive price.
  • Roger Cheng 8/29/2012 2:37:32 PM
    James Bond will use the Xperia T in the next film, Skyfall.
  • Roger Cheng 8/29/2012 2:37:48 PM
    Touting Bond, "these phones have a license to thrill," Hirai says.
  • Roger Cheng 8/29/2012 2:38:19 PM
    Now a trailer for the new James Bond movie.
  • Christopher MacManus 8/29/2012 2:38:45 PM
    CNET's David Katzmaier discovers a holder page for the 84" XBR 4K LED TV -
  • Roger Cheng 8/29/2012 2:39:13 PM
    The Xperia smartphone user interface has a simple and clean look, Hirai says.
  • stephen.shankland 8/29/2012 2:39:36 PM
  • Roger Cheng 8/29/2012 2:39:53 PM
    Sony's media applications will be an integral part of Xperia phones, tablets, and Vaio PCs, Hirai says. It's a key step to offering an integrated experience across products.
  • Roger Cheng 8/29/2012 2:40:00 PM
    Now on to Vaio.
  • Roger Cheng 8/29/2012 2:40:19 PM
    You no longer have to think twice about a laptop or tablet with Vaio Duo 11.
  • John Falcone 8/29/2012 2:40:28 PM
    Looks like the Vaio rumor was true:
  • Roger Cheng 8/29/2012 2:40:34 PM
    Vaio Duo 11 can go to slate from laptop.
  • Roger Cheng 8/29/2012 2:41:07 PM
    The Vaio Tap 20 is a 20-inch table-top PC. Multimedia to individual PC use.
  • stephen.shankland 8/29/2012 2:41:15 PM
  • Roger Cheng 8/29/2012 2:41:24 PM
    All of the products have Sony's unique picture and sound tech, Hirai says.
  • Roger Cheng 8/29/2012 2:41:38 PM
    Hirai touts ClearAudio+ mode.
  • Roger Cheng 8/29/2012 2:41:57 PM
    Says consumers will be able to listen to music and audio across the entire sound spectrum, he says.
  • stephen.shankland 8/29/2012 2:41:59 PM
  • Roger Cheng 8/29/2012 2:42:19 PM
    The true value of products are unlocked when you buy multiple Sony products...trying to lock you into their ecosystem.
  • stephen.shankland 8/29/2012 2:42:23 PM
  • Roger Cheng 8/29/2012 2:43:20 PM
    Sony announceds Playmemory Camera App - downloading apps directly to WiFi-enabled camera. You can add new features to camera even after the purchase.
  • Roger Cheng 8/29/2012 2:43:29 PM
    Sony Entertainment Network will offer these camera apps.
  • Roger Cheng 8/29/2012 2:43:49 PM
    Sony announces a new wearable camera, ideal for filming sports scenes like skydiving and skiing.
  • Christopher MacManus 8/29/2012 2:43:56 PM
    According to David Katzmaier's discovery, the Sony 84" XBR 4K LED TV seems in line with our previously written post, confirming the 4K (3,840 x 2,160) resolution. It has 3D, Motionflow XR960, SimulView (allows gamers to only see their own player on the screen using 3D technology) Wi-Fi, edge-lit LED, 50 watt speakers.
  • Roger Cheng 8/29/2012 2:44:12 PM
    The wearable camera can be controlled by the smartphone, and can immediately be uploaded online when it's done.
  • John Falcone 8/29/2012 3:06:01 PM
    OK, folks, that's a wrap. Thanks for joining us. Check out and scroll down to see all of the stories/photos from Sony that we just posted, or use the links pinned above.
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