Sony's IFA 2015 press conference | CNET
Want CNET to notify you of price drops and the latest stories?
No, thank you

Sony's IFA 2015 press conference

The Japanese electronics company will show off its newest gadgets during an event in Berlin.

  • Shara Tibken 9/2/2015 2:21:03 PM
    "While our B2B businesses, such as sensors, are very strong, I still believe there is a lot of potential for innovation within the consumer electronics space."
  • Shara Tibken 9/2/2015 2:21:31 PM
    "In our television business, we made a turnaround last year by significantly improving our operational efficiency and strengthening our product offerings."
  • Shara Tibken 9/2/2015 2:21:49 PM
    "Our sales, volume and market share has more than doubled" in Europe
  • Andrew Hoyle 9/2/2015 2:21:51 PM
  • Shara Tibken 9/2/2015 2:22:05 PM
    "Our new TVs have been particularly well received because of their refined design"
  • Andrew Hoyle 9/2/2015 2:22:18 PM
  • Shara Tibken 9/2/2015 2:22:28 PM
    "The X90C Series is not just a slim TV, it also boasts a novel design and pushes envelope on picture quality."
  • Shara Tibken 9/2/2015 2:22:39 PM
    "The bezel virtually disappears."
  • Andrew Hoyle 9/2/2015 2:22:56 PM
  • Shara Tibken 9/2/2015 2:23:03 PM
    "At Sony, picture quality is never compromised, even with such a slim design. X1 processor once again advances the clarity, color accuracy and contrast of 4K viewing expereience."
  • Shara Tibken 9/2/2015 2:23:17 PM
    "It delivers stunning picture quality to any experience"
  • Luke Westaway 9/2/2015 2:23:42 PM
    The maudlin 'we're working to do better' chat is over, it seems. We're finally talking about products, starting with TVs. Sony is a company that's betting big on 4K, rather than OLED for instance, as the Next Big Thing in television.
  • Shara Tibken 9/2/2015 2:23:49 PM
    High dynamic range content, HDR, "changes the way pictures look on TV screen with wider range of contrast."
  • Andrew Hoyle 9/2/2015 2:23:58 PM
  • Shara Tibken 9/2/2015 2:24:05 PM
    "Can particularly see a contrast in dark and light areas of picture screen."
  • Shara Tibken 9/2/2015 2:24:16 PM
    We're now seeing side-by-side images of HDR versus regular
  • Andrew Hoyle 9/2/2015 2:24:22 PM

    It's busy in here

  • Shara Tibken 9/2/2015 2:24:44 PM
    "We at Sony are aggressively working with ensuring streaming video providers like Amazon to bring shows in HDR to our customers."
  • Luke Westaway 9/2/2015 2:25:06 PM
    High dynamic range will be a familiar term to many, as it's primarily used in cameras, including many smartphone cameras. It'll be interesting to see whether HDR makes a real difference in the latest crop of TVs, or whether it's just another gimmick designed to sell sets. Thoughts?
  • Shara Tibken 9/2/2015 2:25:18 PM
    "It's important to understand the superior picture quality made possible by HDR requires specific" capabilties. Superior backlight control etc
  • Shara Tibken 9/2/2015 2:25:29 PM
    (This is pretty technical. Gotta say)
  • Shara Tibken 9/2/2015 2:25:47 PM
    "Sony is leading the HDR industry."
  • Andrew Hoyle 9/2/2015 2:25:57 PM
  • Shara Tibken 9/2/2015 2:26:04 PM
    "Digital imaging has always been an area of significant innovation at Sony."
  • Shara Tibken 9/2/2015 2:26:15 PM
    "In Europe leading mirrorless camera market in total sales."
  • Shara Tibken 9/2/2015 2:26:31 PM
    "Alpha 7 Series has become the premier choice of photo enthusiasts by catering to their specific needs."
  • Andrew Hoyle 9/2/2015 2:26:38 PM

    The Sony A7 is rad

  • Shara Tibken 9/2/2015 2:26:55 PM
    "Sony has also made a top position in the compact camera market in Europe...with the RX1 series."
  • Shara Tibken 9/2/2015 2:27:12 PM
    "In July we launched two powerful additions to our" Cybershot cameras.
  • Luke Westaway 9/2/2015 2:27:22 PM
    Sony has built some very impressive cameras in the past, but I'm getting the impression most people in this room would rather skip to the smartphones...
  • Shara Tibken 9/2/2015 2:28:13 PM
    We're now seeing a demo of super slow motion
  • Andrew Hoyle 9/2/2015 2:28:25 PM
  • Shara Tibken 9/2/2015 2:28:35 PM
    "Previously such super slow motion has only been available in a select few professional quality cameras. But now all of you can literally control time."
  • Luke Westaway 9/2/2015 2:28:42 PM
    We're getting some lovely slow-motion shots of water balloons exploding, apples getting shot and birds taking flight. Hey Sony, can we please just watch super slo-mo vids for the rest of the conference? thx.
  • Shara Tibken 9/2/2015 2:29:06 PM
    "Furthermore, the RX100 Mark 4 and RX10 Mark 2 feature a super high-speed shutter with speed of 1/32,000 of a second."
  • Shara Tibken 9/2/2015 2:29:13 PM
    "These cameras also reduce distortion."
  • Andrew Hoyle 9/2/2015 2:29:22 PM
  • Luke Westaway 9/2/2015 2:30:21 PM
    Sony's bigging up its cameras slow motion and depth-of-field capabilities -- they're clearly on top of current photography trends! Now we just need an Instagram mode.
  • Shara Tibken 9/2/2015 2:30:34 PM
    "Photographers will no longer have to choose between high resolution and high sensitivity."
  • Shara Tibken 9/2/2015 2:30:48 PM
    We're getting some more technical talk on Sony's CMOS sensor.
  • Shara Tibken 9/2/2015 2:31:07 PM
    "Free you from your tripod when shooting in low light...or when shooting closeups."
  • John Falcone 9/2/2015 2:31:18 PM
    For the record, everything Hirai has mentioned so far is "old news." All covered previously here on CNET.
  • Luke Westaway 9/2/2015 2:31:47 PM
    Sony's not holding back on the jargon when it comes to camera tech -- I'm seeing a few puzzled looks around the room.
  • Shara Tibken 9/2/2015 2:32:09 PM
    "While Sony cameras continue to attract attention and accolades Sony has continued to innovate in advanced image sensors."
  • Shara Tibken 9/2/2015 2:32:25 PM
    "Many popular brands, as you know, have Sony sensors inside their smartphones and also their digital imaging devices."
Powered by Platform for Live Reporting, Events, and Social Engagement