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Tim Cook live at D10

CNET brings you live news from Apple CEO Tim Cook's interview at the D10 conference.

  • Rafe 5/30/2012 1:26:17 AM
    Tim: The Mac has always been about making the best product. Not the most. We're never going to make the most personal computers, but we are going to mkae the best.
  • dan.farber 5/30/2012 1:27:41 AM
    Cook: "First inning of the iPad" -- Apple has scored 70 million runs in the first inning...hard for the competition to catch up in a nine inning game. Competitors will have to change the game somehow or wait for Apple's pitchers to crumble
  • Josh Lowensohn 5/30/2012 1:27:42 AM
    Note: There's NO live video stream.
  • Rafe 5/30/2012 1:27:58 AM
    Tim: iPod introduced Apple to a whole bunch of people who didn't know Apple. And it introduced Apple to people in the developed world... US, France, UK, Australia. When iPhone came along in 2007, many people were introduced to Apple in Middle East, China, Latin America. iPad is doing well in a number of those markets. The world has met Apple.

    But we're still in the first inning.
  • Rafe 5/30/2012 1:28:07 AM
    Kara: So what are you introducing in the first inning?
  • Rafe 5/30/2012 1:28:24 AM
    Tim: We're gonna introduce some great stuff. I think you're gonna like it. Love it.
  • Rafe 5/30/2012 1:29:24 AM
    Tim: The tablet market is going to eventually surpass the PC market. There were naysayers on that. But today there are more believers. There are people who use their iPad more than their computers. As time goes on it will get more and more like that
  • Josh Lowensohn 5/30/2012 1:30:08 AM

    Walt Mossberg and Kara Swisher interview Apple CEO Tim Cook at the D10 conference. (credit: Asa Mathat)

  • Rafe 5/30/2012 1:30:19 AM
    Walt: why isn't a tablet a PC?
  • Rafe 5/30/2012 1:30:38 AM

    Walt, Kara, and Tim Cook

  • Paul Sloan 5/30/2012 1:30:53 AM
    True to apple form, when asked about what products are coming up: “That’s a great question,” Cook said. “I’m not going to answer it.” (that's from AllThingD's live blog)
  • Rafe 5/30/2012 1:31:21 AM
    Tim: The tablet and the PC are different. You can do things with a tablet that's different when it's not encumbered by the legacy of the PC.

    I love convergence and it's great in many areas, but products are about tradeoffs, and you have to make tough decisions. The more you look at a tablet as a PC, the more the baggage from the past affects the product.
  • Rafe 5/30/2012 1:32:04 AM
    Tim: You know, you could converge a toaster and a refrigerator. I just think that you wind up not building the best product when you try to converge. (Tim, ever hear of the toaster OVEN?)
  • Rafe 5/30/2012 1:32:13 AM
    Kara: What kind of tradeoffs?
  • dan.farber 5/30/2012 1:32:33 AM
    Cook/Jobs/Apple secret to success: "The more you look at a tablet as a PC, the more the baggage from the past affects the product."
  • Josh Lowensohn 5/30/2012 1:33:04 AM
    Cook said basically the same thing during Apple's most recent quarterly call with analysts. This was re: touch computing for Windows 8.
  • SJwasawesome 5/30/2012 1:33:06 AM
    what are those incredible things, tim. do tell.
  • Rafe 5/30/2012 1:33:24 AM
    Tim: You get clamshells and things, where the I.D. is not optimized for tablets. People want them incredibly thin. When you start with the notebook, you're not going to come out with a kick-ass product.

    If you force them (PC, tablet) together, then the PC is not as good as it can be, and the tablet isn't as good as it can be.
  • Rafe 5/30/2012 1:34:02 AM
    Walt: Apple underwent a big loss with the death of Jobs. How is Apple different with you as the CEO so far? What did you learn from Jobs? How have you changed things?
  • Rafe 5/30/2012 1:35:59 AM
    Tim: I learned a lot fro Steve. It was the saddest day of my life when he died. (Chokes up).

    But at some point, late last year, somebody said, "It's time to get on." That sadness was replaced by this intense drive to continue the journey.

    What did I learn? That focus is key. You can only do so many things that are great, and you should cast aside everything else.

    In our business, owning the key technology is very important.

    Doing things great, not accepting things good or very good, that's embedded in Apple. Apple has a culture of excellence that is so unique and so special... I'm not going to witness or permit the change of it.
  • Rafe 5/30/2012 1:36:34 AM
    Tim: He also taught me that the joy is in the journey, which was a revelation for me. And that life is fragile.
  • dan.farber 5/30/2012 1:38:35 AM
    Cook echoes Jobs' the journey is the reward...and the post-Jobs journey has been sad but rewarding for Apple and Cook
  • Paul Sloan 5/30/2012 1:39:31 AM
    I know people want to hear about products, but hearing the Jobs influence is powerful stuff.
  • dan.farber 5/30/2012 1:40:51 AM
    Cook clarifies that Apple is not a museum to be preserved...the DNA of Apple's culture won't change, but some things will change and are changing.
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